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Update on Arlene: Blogging on
Other Sites By Arlene Martell Between the kids and work, I don’t have much time to dedicate to my website. I’m a busy mom of four and I’m in charge of customer care for the SUPER BootCamp, so the time I do invest in my site has to be effective.
I’m currently firing on all cylinders, as they say. While getting everything organized and put into place was a long process, the focus is now placed on maintenance and growth. I seize every opportunity to promote my website, which in turn increases my overall traffic and EpilepsyMoms.com Newsletter subscribers. I also use my Twitter account to keep my ‘followers’ informed, in addition to issuing regular press releases and using James' PAD technique to establish natural search rankings. All in all, I think I’m doing quite well for someone who is short on time. With so many responsibilities, I think I set a great example of the benefits of focusing your energy in the right places.
One of those lucky moments happened recently, when I was contacted by Erin from EpilepsyOutreach.org. Not only is Erin the president of The American Epilepsy Outreach Foundation, she’s one of my newsletter subscribers. During a subsequent phone conversation, Erin told me that she loved my site and thought it would be a great information source for her visitors. She asked me to become a regular contributor on EpilepsyOutreach.org, and of course, I agreed. Erin gave me my own passcode to access the blog, where I will post 2-3 times per month. I also plan to write a few new articles pertaining to epilepsy that will be sure to appeal to her readers.
Guest blogging is a great way to promote my website and generate traffic, especially since I can link back to my own site. By posting outside of – and linking back to – my own website, my natural search results will move up a notch in Google. If you have the opportunity to appear as a guest blogger on another website, I strongly encourage you to do so. In addition to creating an increase in traffic, the posts will also help to build your credibility. It’s a simple equation: write what you know and the visitors will start rolling in. All the best,
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Fortunately,
my writers take care of new
content for the website and
the discussions among moms
carries the forum. On my
end, I record and add
podcasts, send a bi-monthly
newsletter, add merchants,
and create additional
content. Each of these tasks
is equally important, since
they all contribute to my
growing site.
