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Tips & Techniques: Attracting
Subscribers By James Martell More and more businesses are using incentives to collect e-mail addresses from website visitors. They may offer a free report, free ebook, free mini course, or other perk as an incentive for the visitor to subscribe to their newsletter. In my last newsletter, I talked about my interview with Ryan Allis, CEO of iContact. Ryan shared some shocking news. He said that 70% of website visitors will never return to your site – unless they subscribe. The website owners who understand how important it is to give every visitor the opportunity to subscribe, or else you risk losing them completely. Of course, losing visitors means losing customers – which equates to lost revenues. For this reason, it’s crucial that you find a way to get your visitors to subscribe. This gives you a chance to build a relationship with them and gain their trust. The better the offer, the better your chances of gaining new subscribers.
BootCamp member Don Campbell
uses a free e-book entitled
10 Steps to FREE Website
Traffic as a way of
attracting subscribers. Don
specializes in helping small
business increase traffic
through his website
www.expand2web.com,
using his e-book to appeal
to small business owners who
are tired of their outdated
and ineffective advertising
strategies. Targeting allergy sufferers comes easy to Andy Wichary, another BootCamp member who is just getting his website off the ground. To build subscribers, Andy has developed a free e-book called Breathe Easy! 12 Steps to Allergy-Proofing. Arlene uses a similar strategy for EpilepsyMoms.com by offering a free report called 6 Critical Facts Moms Don’t Know About Children With Epilepsy – But Should!, which is targeted to moms of children with epilepsy.
While Don and Andy outsourced their e-books, Arlene chose to write her own report. I played in integral role in my mini-course as well - along with an editor’s assistance. While we are all involved in very different fields, we share a common bond. We have all placed our focus on creating effective incentives to secure as many subscribers as possible. Your incentive must be valuable, not just something you threw together for the sake of enlisting subscribers. You want your visitors to take advantage of your subtle call-to-action approach and remain intrigued enough to stick around. If you’re having trouble coming up with some good incentive ideas, be sure to read the next edition, where I’ll be dishing out tips on developing successful incentives. I’ll also share with you how to get a great cover - for less than you might expect. After all, it doesn’t hurt if an incentive is informative and looks good. All the best,
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As
for me, I have used a
variety of incentives over
the years, like my free MP3
mini-course SEO for
NON-TECHIES at
