The Martell Newsletter - Edition #7

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Issue #7 - May 1, 2009

In This Issue...

If You Don't Tweet You Should -- A tweet, you say? If so, it may be time to learn more about Twitter, the social networking tool sweeping the nation.
Update on Arlene: Blogging on Other Sites – Guest blogging is the perfect way to tap into a new audience and build site visitors and backlinks, just like Arlene is doing.
Tips & Techniques: Attracting Subscribers – Visitors are much more likely to return to your website if you give them a little incentive.
Small Business Owners Embrace the Internet – Find out how one entrepreneur put her small business back on the map with a new website and a little bit of know-how.
James’ Kit Car Site – Did you know you can drive traffic to your website through imagery? It’s true, and James can tell you how.

If You Don't Tweet You Should

By James Martell

Twitter is everywhere. While you’ve no doubt heard of it, you can’t fully appreciate its capabilities until you’ve given it a try.

Twitter keeps people connected to family, friends, and a target audience using a real-time micro-blog. By signing up for a free Twitter account, you can keep your clients up-to-date on progress and events within your business.

Update on Arlene: Blogging on Other Sites

By Arlene Martell

Between the kids and work, I don’t have much time to dedicate to my website. I’m a busy mom of four and I’m in charge of customer care for the SUPER BootCamp, so the time I do invest in my site has to be effective.

Fortunately, my writers take care of new content for the website and the discussions among moms carries the forum. On my end, I record and add podcasts, send a bi-monthly newsletter, add merchants, and create additional content. Each of these tasks is equally important, since they all contribute to my growing site.

Tips & Techniques: Attracting Subscribers

By James Martell

More and more businesses are using incentives to collect e-mail addresses from website visitors. They may offer a free newsletter, product discount, or other perk to catch and keep your attention.

In my last newsletter, I talked about my interview with Ryan Allis, CEO of iContact. Ryan shared some shocking news which is that 70% of website visitors will never return to your site – unless they become subscribers.

Small Business Owners Embrace the Internet

By James Martell

Thanks to the slowing economy, more and more business owners are being forced to tighten their belts. Sadly, this usually means letting go of valuable employees and introducing hefty budget cuts.

One area being hit especially hard by the downturn is advertising, a major expense for most businesses.

Using Images to Increase Traffic

By James Martell

Last weekend, Arlene and I headed out for our second car show of the year.

Yes, Spring has finally arrived.

I bought a new 10 megapixel camera a few weeks ago and thought this would be a great time to get some use out of it. Best of all, it’s small enough to fit in my pocket and it takes great photos.

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