The Martell Newsletter - Edition #8

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Issue #8 - May 15, 2009

In This Issue...

Introduce Your Vanilla Website to a New Flavor -- If your website is lacking personality, check out James’ tips to cancel out the monotony.
Arlene Shares 8 Break-ation Planning Tips – Arlene is getting ready to head out the door for her annual Mother's day break-ation. In preparation she shares 8 tips you can use to get the most out of taking a break of your own.
Tips & Techniques: Using Thumbnails to Get Attention – Thumbnail images pack more punch than you think. Learn how to make them a part of your advertising strategy.
Being a Successful Online Publisher Has Its Perks – To celebrate our 20th anniversary, we planned a fun-filled vacation in Maui with our daughter, Victoria. Watch our vacation videos and see the real payoff of hard work first-hand.
James’ Kit Car Site – Repeat visitor traffic is one way to succeed with affiliate programs. It’s true, and James can show you how to keep your visitors coming back.

Introduce Your Vanilla Website To A New Flavor

By James Martell

I recently held a live Q&A and coaching session for members of my SUPER BootCamp that addressed the issue of ‘vanilla’ flavored websites. You know the ones: boring, uninformative, and lacking personality.

It's my experience that without a little coaching new affiliates have a tendency to fall into the trap of creating nameless and faceless websites. Yet, the most appealing and effective sites reflect the personality of the owner.

Arlene Shares 8 Break-ation Planning Tips

By Arlene Martell

Every Mother's Day is special to me for two reasons. Of course each year I love the attention and appreciation I get from my own kids, but it is also time I get to spend with my own mom, sister and sister-in-law, all who live a distance away.

Each one of us have busy lives and families and one weekend in May, we take time to getaway together and renew our relationships. This is a perfect example of a breakation James and I talk about.

Tips & Techniques: Using Thumbnails to Get Attention

By James Martell

You’ve no doubt noticed a number of banners while browsing the Internet, and probably read their contents without even realizing. What if you could do the same for your business?

Banners are a great way to get attention, by advertising your products and services in high-profile locations on the Web. Even if you’ve considered using banners before, you probably assumed it would be too expensive and abandoned the idea altogether.

Being a Successful Online Publisher Has Its Perks

By James Martell

It seems like only yesterday that we were packing for our 20th anniversary celebration in Maui. Suddenly, Arlene and I are now planning a party for our 25th anniversary.

One thing’s for sure: time flies. I often wonder how more than two decades could have passed in the blink of an eye, or how Arlene and I have been together long enough to have a son who is 22 years old. From time to time, it all seems impossible.

Giving Visitors A Real Incentive To Subscribe

By James Martell

In a recent edition of our newsletter, we talked about the importance of using subscriptions to bring visitors back to your website.

As you may recall, almost three-quarters of visitors fail to return to a website unless some type of incentive is offered. By enticing browsers to sign up for a free newsletter or report, you can secure their attention in an inconspicuous yet efficient way.

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