Archives > June 3, 2009

Amazon Makes It Easy!

By Arlene Martell

James and I joined the Amazon affiliate program (called Amazon associates) years ago and have been receiving checks ever since. Lately, I have used Amazon.com to find some great products to offer my EpilepsyMoms.com site and they make real easy for me to add them.

Amazon, based out of Seattle Washington, launched online in 1995 as an online bookstore. Today, it has expanded it's product line to include VHS, DVD, music CDs and MP3s, computer software, video games, electronics, apparel, furniture, food, toys, beauty care, musical instruments, lawn and garden and much more. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan.

Amazon has a cool logo.

As you can see in the photo it is an arrow leading from A to Z, representing customer satisfaction (as it forms a smile).

Amazon is popular - it's website attracted at least 615 million visitors annually by 2008. They offer a "search inside the book" feature which gives buyers a sneak peek and really helped sales. They also sell books on the increasingly popular Kindle reader.

This is why I want Amazon on my site - they are well known and have a great reputation!

Products added to my site:

  1. Books & DVDs

  2. Safety Products

  3. Specialty Foods

  4. Kitchenware

  5. Supplements

Like any merchant, they pay me a commission every time a sale is made from my affiliate link on my site. What I like about Amazon, is that when someone makes a purchase, they also recommend 3 more products the consumer might be interested in that is similar to their purchase.

What I am finding, is that once they are in Amazon, they start looking around at other products and although most of my sales are Epilepsy or kid related - I get lots of sales for items that are completely unrelated. It is very cool.

Amazon's Interface:

Adding products to my site is a breeze and they have a really cool toolbar they call a "site strip" to make it so easy.

Choose from:

  • Text links

  • Image links - click on the picture

  • Enhanced links - shows a picture, description, price and buy now button

  • Banners

  • Site Stripe - lets you build your Associates links right from any Amazon.com page

The site stripe is very handy. I can do a search for the product I want, then simply click "Link to this page" and it sets up the link for my automatically.

They also have a feature called "link checker" which is used to check to make sure your Amazon links are valid.

All the best,

 

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