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Issue #12 - August 4, 2009

 

In This Issue...

  • From Road Trip to Marketing Video - Part II -- Learn how James and his son, Justin, recorded and published two more kit car videos to be used online – and even took on the editing responsibilities themselves.

  • Special Feature PodcastArlene's away so James includes his recent podcast interview with SUPER BootCamp member Dan Maynard where they discuss turning your passion into a profitable website, selecting the right content management system, tips for top rankings, and 3 tips for the beginner.

  • Tools & Technology: Introduction to WordPress, Part 3: Plugins – In part three of his five part series on WordPress, James explains how WordPress Plugins can extend the functionality of a website. He also shares links to his top 15 WordPress Plugins.

  • Social Media Lesson: United Airlines Breaks Guitars – After watching his guitar case being mishandled by airline baggage handlers, a Canadian musician writes a series of songs to put the company in its place – and it’s working. A great example of viral video.

  • James' Kit Car Site: Kit Car Birthday Makeover, Part II – It’s time for James to upgrade his kit car website, but with so many options out there, which one will he choose?



 

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From Road Trip to Marketing Video - Part II?

By James Martell

In part one of this article, From Road Trip to Marketing Video?, I talked about how a leisurely drive unexpectedly turned into a marketing opportunity.

Although I had only planned to take a few action shots of my car, 15 minutes worth of video recording turned into something wonderful. My friend Phil Watkins used the footage to create a great video that I later uploaded to YouTube.

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Dan Maynard Shares the Secrets of Turning Your Passions Into Profits with Affiliate Programs

By James Martell

In this edition of the Affiliate Buzz podcast, I talk with SUPER BootCamp member Dan Maynard and discuss the real possibility of turning your passion into a profitable website, selecting the right content management system, tips for top rankings, and 3 tips for the beginner.

Dan discovered affiliate marketing in 2006 when seeking ways to generate supplemental income online. He began by selling computers on EBay...

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Introduction to WordPress, Part 3: Plugins

By James Martell

In the middle installment of my five-part WordPress series, I’d like to tell you a bit about plugins.

If you’re not familiar with WordPress, there are thousands of plugins available that help you to customize and tweak your website or blog. According to the WordPress.org website, "Plugins can extend WordPress to do almost anything you can imagine."

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Social Media Lesson: United Airlines Breaks Guitars

By James Martell

I love this story.

I was driving along in the car one day, listening to the radio. The host was interviewing a guy from Halifax named Dave Carroll, frontman for the Atlantic Canadian group Sons of Maxwell.

Dave was talking about a song he wrote that was quickly gaining popularity. The tune was a tongue-in-cheek account of a bad experience the band had with United Airlines in 2008, where they witnessed Dave’s Taylor guitar being tossed around by a baggage handler.

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Kit Car Birthday Makeover, Part II

By James Martell

If you tuned in to my last newsletter, you already know that KitCarConnection.com is getting a makeover. Even with 15,000 unique visitors per month, I decided it was time to freshen up the site and bring in even more traffic.

The website initially developed out of my love for old cars – particularly the 1965 Shelby Cobra. It probably won’t surprise you to hear that my obsession with cars goes deeper than the website and my 1965 Shelby Cobra replica.

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