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Archives |
Issue #13 - September 14, 2009
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In This Issue...
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Ken McCarthy's Eagles' Club
- An Afternoon of Conversation – James
enjoys an afternoon speaking to Ken McCarthy's
Eagles Club at the Sheraton Wall Center
in his hometown of Vancouver, BC.
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Family Talk – It was a
busy time around the Martell household this
summer with kids off in all directions,
but now they're back and Arlene and James
share how they're to getting refocused and
back to business for a big fall.
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Tips & Techniques: Increasing
Your Subscriptions – It was during a
conversation with James by telephone when
Joshua Sloan, Director of Internet Marketing
for 1&1 Hosting shared with James this powerful
tip for increasing your sales and newsletter
subscriptions.
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Industry & Events: The Story
of Affiliate Buzz – Find out the story
that sparked the idea for what is now the
oldest and longest running podcast in the
industry.
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Kit Car Birthday Makeover,
Part III – James has said goodbye to
the Drupal content management system and
has re-launched the kit car site with a
brand new system that gives him all the
functionality he ever wanted.
Upcoming Events...
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Ken McCarthy's Eagles' Club - An Afternoon
of Conversation |
By James Martell
I very recently I had the great opportunity
of hanging out with some great people. I was asked
by Ken McCarthy to speak to his Eagles’ Club in
the beautiful city of Vancouver, Canada and my hometown.
For those of you who do not know,
Ken is an icon in the Internet marketing field.
He is the founder of the System Seminar, which is
a leading Internet conference held annually in Chicago.
Ken also organized and sponsored the first conference
held on the subject of the commercial potential
of the World Wide Web.
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Winding Down The Summer And Ramping Up For
The Fall Production! |
By Arlene Martell
I love the lazy days of summer, but
there is no question, things do slow down and people
seem to go into a “vacation mindset”. That’s okay
– everyone needs a break. I kind of think of it
as “the calm before the storm”. That’s because we
are getting ready for the all important fall “push”!
It has been a wonderful summer for
us, the weather has been great, we had out of town
guests which I enjoyed very much. My sister, nephew
and two friends came to visit, went to Playland,
to the beach and we had lots of time to catch up.
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Thank You - Minding Your Manners to Increasing
Your Subscriptions |
By James Martell
Mama was right when she said to mind
your manners.
In addition, in today's Internet
age, this is even more important as we can no longer
show each other body language. Therefore, what we
need to do instead is to show gratitude through
our words rather than our actions. The great thing
about using thank you is that it will do wonders
for your business as well.
I came upon this golden nugget of
Internet marketing wisdom, when I was chatting with
Joshua Sloan, Director of Online Marketing for 1
& 1 Hosting, which as many of you know is the world's
largest and fastest-growing Web hosting company.
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Read More...
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The Inside Scoop: The Story of Affiliate
Buzz |
By James Martell
It was in late 2002, not long after
the launch of the first edition of the Affiliate
Marketers Handbook, Charles Johnston, an associate
and friend of mine, approached me with the idea
of doing a twice-monthly audio newsletter.
The idea came after the two of has
a lengthy conversation on the phone. At the end
of the call Charles mentioned that he wish he would
have recorded the call. He recognized that owners
of my handbook would have learned a lot if they
could have just listened in on our conversation
-- and so the buzz as it's affectionately called
was born.
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Read More...
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Kit Car Birthday Makeover, Part III |
By James Martell
The kit car site is celebrating its
second birthday and as such, it is time for an extreme
makeover. The original site was constructed in Drupal
but this lacked much of the functionality that I
was looking for. I wanted members to be able to
really have access to videos and photo galleries.
This is crucial and surprisingly an area where I
feel Drupal is sadly lacking.
Therefore, the first thing I did
was to take a good hard look at WordPress. WordPress
is a content management system that I love and used
to develop my own personal site, but I didn't think
it offered the best feature set for a community
site.
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Read More...


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