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Issue #13 - September 14, 2009

 

In This Issue...

  • Ken McCarthy's Eagles' Club - An Afternoon of Conversation – James enjoys an afternoon speaking to Ken McCarthy's Eagles Club at the Sheraton Wall Center in his hometown of Vancouver, BC.

  • Family Talk – It was a busy time around the Martell household this summer with kids off in all directions, but now they're back and Arlene and James share how they're to getting refocused and back to business for a big fall.

  • Tips & Techniques: Increasing Your Subscriptions – It was during a conversation with James by telephone when Joshua Sloan, Director of Internet Marketing for 1&1 Hosting shared with James this powerful tip for increasing your sales and newsletter subscriptions.

  • Industry & Events: The Story of Affiliate Buzz – Find out the story that sparked the idea for what is now the oldest and longest running podcast in the industry.

  • Kit Car Birthday Makeover, Part III – James has said goodbye to the Drupal content management system and has re-launched the kit car site with a brand new system that gives him all the functionality he ever wanted.


Upcoming Events
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  • Affiliate Marketers 'SUPER BootCamp' – It's not too late to register for a special bootcamp kick-off on Tuesday, September 15th -- yes, that's today -- in the online conference room.  :)


     

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Ken McCarthy's Eagles' Club - An Afternoon of Conversation

By James Martell

I very recently I had the great opportunity of hanging out with some great people. I was asked by Ken McCarthy to speak to his Eagles’ Club in the beautiful city of Vancouver, Canada and my hometown.

For those of you who do not know, Ken is an icon in the Internet marketing field. He is the founder of the System Seminar, which is a leading Internet conference held annually in Chicago. Ken also organized and sponsored the first conference held on the subject of the commercial potential of the World Wide Web.

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Winding Down The Summer And Ramping Up For The Fall Production!

By Arlene Martell

I love the lazy days of summer, but there is no question, things do slow down and people seem to go into a “vacation mindset”. That’s okay – everyone needs a break. I kind of think of it as “the calm before the storm”. That’s because we are getting ready for the all important fall “push”!

It has been a wonderful summer for us, the weather has been great, we had out of town guests which I enjoyed very much. My sister, nephew and two friends came to visit, went to Playland, to the beach and we had lots of time to catch up.

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Thank You - Minding Your Manners to Increasing Your Subscriptions

By James Martell

Mama was right when she said to mind your manners.

In addition, in today's Internet age, this is even more important as we can no longer show each other body language. Therefore, what we need to do instead is to show gratitude through our words rather than our actions. The great thing about using thank you is that it will do wonders for your business as well.

I came upon this golden nugget of Internet marketing wisdom, when I was chatting with Joshua Sloan, Director of Online Marketing for 1 & 1 Hosting, which as many of you know is the world's largest and fastest-growing Web hosting company.

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The Inside Scoop: The Story of Affiliate Buzz

By James Martell

It was in late 2002, not long after the launch of the first edition of the Affiliate Marketers Handbook, Charles Johnston, an associate and friend of mine, approached me with the idea of doing a twice-monthly audio newsletter.

The idea came after the two of has a lengthy conversation on the phone. At the end of the call Charles mentioned that he wish he would have recorded the call. He recognized that owners of my handbook would have learned a lot if they could have just listened in on our conversation -- and so the buzz as it's affectionately called was born.

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Kit Car Birthday Makeover, Part III

By James Martell

The kit car site is celebrating its second birthday and as such, it is time for an extreme makeover. The original site was constructed in Drupal but this lacked much of the functionality that I was looking for. I wanted members to be able to really have access to videos and photo galleries. This is crucial and surprisingly an area where I feel Drupal is sadly lacking.

Therefore, the first thing I did was to take a good hard look at WordPress. WordPress is a content management system that I love and used to develop my own personal site, but I didn't think it offered the best feature set for a community site.

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